What Is It About Our Mock Neck Sweater That Customers Order It In Multiple Colors?
Well- today is Q & A Tuesday & I’d like to talk to you about my customers … I have the best customers! In fact, we here at REALI NEW YORK have a really high on line returning customer rate… close to 70%! That is really great for an online brand!
Our customers know they’re getting beautiful unique sweaters that are made in NY from sustainable yarns, that you really can’t find anywhere else & they most always return to our online store and order again because they’re so pleased.
Recently at a private design session, my client was telling me that he personally loved my reversible mock neck pullover, but he also asked me if he could order it in a lighter weight so he could wear it when he travels down south & during the fluctuating spring weather .. so I made a mock neck sweater in our feather weight cashmere so it would be a perfect transitional piece. Well- I delivered the sweater to my client and he LOVED it so much that he ordered it in 4 more colors!
I had our NY factory make it for him & delivered the 4 additional colors to this client and he tells me that he has already worn them so many times that it’s his “go to “easy elegant sweater that he throws on & instantly makes him feel fantastic.
So then I placed it in our online store and guess what… other clients ordered it in multiple colors as well! So what’s so special about it? Well- it seems to the naked eye, that it’s just a plain mock neck pull over. But think again…
Well for one- it’s made from our feather weight Italian cashmere in two ply certified sustainable cashmere yarn. This feather weight knit construction is light and airy - it’s the perfect weight for a walk or golf in the crisp morning air or let’s say late evening walks this time of year or perfect for brisk summer nights by the sea. You can immediately tell to the touch that It’s super soft and luxurious. The mock neck double trim fits nicely around the neck and keeps you nice and warm , but it’s not too tight around the neck… it’s just right just right amount of tension. There is beautiful fully fashioned lines around the neck trim as well as the armhole showing everyone that it’s not your run of the mill cut n sew sweater. The trims have elastic in them, and won’t stretch out out during normal wear and tear , especially when you're wearing your watch. It even have a nice tubular trim that transitions to the body knitted fabric, which is an elegant detail. The armhole is higher than your traditional fitting sweaters, It has a great modern fit … not too trim, yet not too baggy - but very forgiving. And it’s unisex - looks great on both men and ladies & it’s one of our many unisex sweaters in our collection. This sweater signifies a really elevated look in an effortless manner, so it enables you to obtain a low-key luxury appeal without even trying. This sweater screams luxurious in a very quiet subtle manner.
And now… this sweater and all our full price sweaters are15% off with code "Sale15" at checkout until May 31st!
So head to Reali New York, you could see the reviews for yourself, order your mock neck pullover in featherweight cashmere and you too will realize how amazing this sweater is!
So as I’ve always said, if you know… you know.
And now you know!